It's now just over 5 months since I've returned from my trip over the pond and have naturally well & truly settled back into life home. To be honest, it didn’t take much, just a few episodes of Great British Bake Off & a swift pint and I got right back into the swing of things on this side of the pond. I’ve noticed only a few differences between my life here and there, however one has popped to the fore of late, that of the shopping experience. Now, as I have described here previously, I love an American shop and not just because of the ‘ethnic vegetable’ aisle. They just know how to do oh so well, and oh so much better than here in Blighty. Whether it’s friendly customer service (none of them sales assistants we know so well over here in the UK who would rather gouge their own eyes out with the pointy end of a hanger than offer any form of help) or way advanced online shopping (my mate in San Francisco orders milk… FROM AMAZON!) the Yanks just do it right, as my recent forays into the British high street have witnessed.
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| Just looking for the cream, don't mind me. |
For our next culprit, let us look no further than online, for it was here that I was on the receiving end of such lack of organization and chaos that even Amazon would hang their head. As I said, Americans do online shopping well. It’s there, at the click of a mouse, and the only issues I ever had with it stateside was finding a UPS delivery person strong enough to bring my box of goodies direct to my greedy little arms. The US has embraced online shopping in a way this country is only getting to grips with. From next day delivery without any hassle (I’m looking at you Royal Mail) to the plethora of goods available to order from the security of your onesie and armchair, the US does it well. Unlike a certain UK retailer who did very little to help, and quite a lot to hinder (though I recognize as a marketing slogan? Not so catchy, albeit quite apt). They had recently run an advertising campaign which brought to my attentions a certain furry, leopard print coat. I know, I’m North London’s answer to Bet Lynch and v proud of it too. I coveted that coat the way my pregnant mate covets profiteroles (and we’ve all seen how THAT turns out!) and joy of joys, there it was online, ready for my debit card details, positively glimmering with the potential of trashy nights out in a leopard spotted haze. I ordered, I waited, I waited some more, then rang customer services only to be told it was ‘stuck in the system’ and now, unfortunately no longer available. My hopes of nights out on the town in all my Bet Lynch glory were thwarted! Or so I thought until I was told it would be coming back into stock shortly. PHEW I thought to myself. So I waited, until sure enough, it came back into stock. Joy of joys once more I thought as I ordered again. And joyous it was indeed, for about 18 hours until my order was cancelled once again, due to lack of stock. By now I was fuming, surely a live stock update aint THAT hard for one of the UK’s biggest retailers? Recompensed with a £15 off my next purchase (as if!) and following a pointless early morning dash to a store that didn’t have stock despite Customer Services’ assertions to the contrary (apologies to all Lea Valley shoppers perturbed by the sight of an unleopard clad, raging Sophie stalking through the car park) I placed a desperate last ditch order. You’ll be thrilled to hear, 10 days later I eventually laid my hands on my latest furry friend of a coat, and joyous I am too. In fact, if you’ve read this far am sure you’re equally joyous, if only at finishing this tale of woe. So please, do reward yourself with tea and cake, you deserve it.
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| The results of Tesco Rage. I empathise entirely. |
So, that takes me back to where I started, shopping. It’s crap over here. Why is that? Is it a service thing? The US does customer service so well, whereas the service industry in this country seems to be filled with all the gloom and reluctance of a funeral director dragged to a vampires & vixens Halloween party. Or perhaps the answer lies in the fact that consumerism is what the US was built on (proved by the very fact I had to give over details of my bank balance before I was last let in). The UK, what was that built on? Well, tea obvs, the broken backs of the working classes & any country we took a gimlet eyed liking to, and old Roman remains (& let it just be said, the Romans were far better at viaducts and vomitoriums than retail parks). But tea, rubbled remains and the shattered dreams of colonialism do not a happy retail industry make, as my recent adventures in consumerism have witnessed. So listen up UK shops, SORT IT OUT, and pronto, otherwise I’m putting on my leopard print coat and initiating project vomitorium in aisle 12.




